H-D and the branding of sub-culture.

Posted on July 9th, by Jim-Bob in Feature. 1 Comment

Brand. A hideous modern word which is now everywhere.

Everything’s now a brand, right down to individuals. The networking site LinkedIn regularly sends emails to members with advice on how to improve their “brand”, as if people had all the intrinsic depth of a box of washing powder.


Afrikaanz Adventure

Posted on July 9th, by MotoDeluxe in Feature. No Comments

The wild animal count had been low, I suppose, due to the exhaust note coming from the rear of my KTM.


Anatomy of the 1984 Honda NSR500

Posted on July 8th, by Robin Goodwin in Feature. No Comments

Introduced for the 1984 season, the NSR500 followed on from the NS500 triple that Freddie Spencer won the ‘83 500GP championship.


Limited Edition Joey Dunlop replica Arai RX-7 GP

Posted on July 6th, by Robin Goodwin in Gear. No Comments

Joey Dunlop was the man when it came to roads and will always be remembered as one of the greatest riders to race at the Isle of Man TT, he will also be remembered for his iconic yellow and black helmet design which has been released in a limited edition tribute to the legendary road racer.


House Industries x DTRA

Posted on July 1st, by MotoDeluxe in Gear. 1 Comment

House Industries have long been one of my favourite font houses.