“Male driver factor”. It’s probably not a phrase you know. Me neither, until a friend who’s a professional pollster used it.
In his trade, apparently, it describes groups of people whose answers to a given question will all, statistically, fall on one side of the available spectrum of choices.
In other words, if you ask male car drivers how good they are behind the wheel they all place themselves between ‘average’ and ‘Senna’ – almost nobody ever says ‘Honestly? I’m a bloody liability, me’.
I suppose it’s not really their fault. A century of car makers’ marketing departments and Hollywood studios telling them their driving ability is a metaphor for their sexual ability takes its toll.
This conversation came back to me recently as I flicked through a glossy motorcycle magazine. Specifically, when I got to a regular feature on how to be a better rider, written by an ex-police motorcyclist. This particular article was about safer overtakes, but the mag covers something different each month.
And in fact most bike mags do something similar, if not every issue then at least from time to time.
Now let’s be clear about something – as we all know, bikes are about speed and performance. Whether you ride … Read More »
After finishing fourth at Brno, Marc Marquez was proven that he is in fact human. However, in the post-race test at the Czech circuit the Spaniard displayed a feat that shows he is actually still a freak of nature.
We had a plan. It was a simple plan. A few of us would meet up on the Friday morning, jump on the chunnel and have breakfast in continental Europe.
Brand. A hideous modern word which is now everywhere.
Everything’s now a brand, right down to individuals. The networking site LinkedIn regularly sends emails to members with advice on how to improve their “brand”, as if people had all the intrinsic depth of a box of washing powder.
The wild animal count had been low, I suppose, due to the exhaust note coming from the rear of my KTM.